SPONSORTRUTH

Ever lived this in the boardroom?

CFO: "What do we actually make by being at that event? Show me the ROI."Marketing Director: "Everyone is there! They see our brand in action—the buzz is priceless!"CFO: "Buzz doesn't pay bills. Prove the sales impact or we cut the budget."

And that's exactly what "I didn't see the value" means.

It doesn't mean the audience didn't come. It means no one showed the proof.Because they didn't have it.SponsorTruth ends that conversation. Not with more buzz, but with a number that makes the CFO back down.No one accidentally stops at a coffee shop or a car wash.Physical arrival is the ultimate establishment of intent.We track exactly who came from the event to your store, and the value they generated once they got there. That's not brand lift. Or an impression count. That's a receipt for the CFO ledger.

CFOs don’t cut things that make money. They cut things that feel like expenses. If your sponsorship is measured in banners and mentions, it’s an expense. If it’s measured in registered shoppers and attributed sales, it’s a sales channel.
— Chris Baylis, Author The Sponsorship Bible

SponsorTruth is an independent forensic auditing firm. This quote is for educational reference. The Sponsorship Collective does not endorse or sponsor the services of SponsorTruth.

Who is this for?

If you've ever stood in front of a fair, a festival, a parade, a grand opening, or handed your street team a clipboard and hoped — just hoped — that it would put people in your store, this is for you.If your CFO has ever asked "did that sponsorship work" and you answered with a photo instead of a number, this is for you.If your budget survives on trust instead of proof, this is for you.

One column is a favor. The other is a sales channel.

SponsorTruth Forensic Solution

This is where the ledger comes from. You get a ledger for every event you sponsor — a deterministic count of shoppers or contacts, and the revenue they generated, laid out plain enough for you to look the CFO in the eye and give a firm, direct, committed answer.

Just the numbers

Audits completed in professional sports stadiums, festivals, and other events in Indiana, Montana, and Florida.

  • Verified Store Arrivals: Traffic tied to your store or contact point.

  • Attributed Revenue: Sales from event window.

  • Per-Event Ledger: Revenue for any physical event you sponsor.

  • ROI: Cash per sponsorship dollar.

Each report is a cold spreadsheet. No heatmaps. No color-coded dashboards. Just numbers you can put in front of your CFO as hard proof.

Deliverables

Three week delivery after event ends. You get:

  • Benchmarks against similar events and sponsors

  • The golden number: verified store arrivals you received

  • Your CFO view: sales revenue ROI based on what you spend

  • A start-to-finish forensic view of the event audience

  • Your sponsorship overall performance score

This is data. Better than a bunch of photos. Better than talking about a vibe. Better than a thank you message. This is what turns a sponsorship from a donation into a utility.

You need this to start

  • The event location(s) you want audited

  • All your physical locations.

The buying process is simple. Get your credit card. And click the button. No long demos. Nothing new to learn. No extra staffing involved.SponsorTruth audits work best for brick and mortar locations and geographically bound event footprints. If you run activations that are primarily focused on web based actions, talk to your web analytics team for that story.

Why you should pay attention

I've done this before.I counted the bodies. I fielded and interpreted over 1,700 audience movement surveys. I determined sponsorship opportunities and developed and executed the programs.I built and sold the sponsorship program for the Minnesota Ice Festival at the Vikings' practice field. I took a Montana fairground from $6.2M to $10M in total event sales.I've done this in professional sports stadiums, festivals, fairs and other mass gatherings.If you're still doing what you've always done, you're going to need proof soon. I'm just telling you now instead of later.

One Last Thing

This is your evidence to secure the budget. It proves your decision to sponsor an event made a concrete difference in your company's financials. You now have a deterministic number to show when you get asked about ROI.Especially by the person who approves your budget.

SponsorTruth's proprietary attribution protocol gives you the Golden Number. The physical event ROI you haven't been able to prove until now.Each audit is $499 per event.

Still have questions? Ask here.