SPONSORTRUTH

People once believed the world was flat. Sponsor Page

Not because it was. Because no one had sailed far enough to see otherwise.The truth didn't change the day someone finally looked. It was just finally visible.Sponsorship has the same blind spot.Audiences have always done the same things. They go to the event. They have fun. Something catches their interest. They go home. And later, they follow up on what interested them — they visit, they call, they buy.That's always been true. No one built a way to see it.

And that's exactly what "I didn't see the value" means.

It doesn't mean the audience didn't come. It means no one showed the sponsor that they did.You will get a call like this.The sponsor doesn't say they can't pay. They say they didn't see the value.The next words you say could save this budget.Maybe the hole is $100,000. Maybe it's $5,000. The reason is always the same: no proof.That's the difference between a donation and a utility.Donations get cut. Utilities get paid.You need proof before the call. Not after.

CFOs don’t cut things that make money. They cut things that feel like expenses. If your sponsorship is measured in banners and mentions, it’s an expense. If it’s measured in registered shoppers and attributed sales, it’s a sales channel.
— Chris Baylis, Author The Sponsorship Bible

SponsorTruth is an independent forensic auditing firm. This quote is for educational reference. The Sponsorship Collective does not endorse or sponsor the services of SponsorTruth.

Traditional Recap

Impressions delivered
Brand Awareness claimed
Social mentions posted
Logos everywhere
Attendance estimates

SponsorTruth Ledger

Verified store arrivals
Revenue/shopper counts
Cash dollars collected
ROI / dollar derived
Real movement delivered

One column is a favor. The other is a sales channel.

Sponsor Truth Forensic Solution

This is where the ledger comes from. Every sponsor gets their own — the shoppers you sent them, the revenue those shoppers spent, laid out plain enough for a CFO to sign off on without a follow-up question.

Just the numbers

Audits completed in professional sports stadiums, festivals, and other events in Indiana, Montana, and Florida.

  • Verified Store Arrivals: Traffic tied to store.

  • Attributed Revenue: Sales from event window.

  • Per-Sponsor Ledger: Revenue per entity.

  • ROI: Cash per sponsorship dollar.

Each report is a cold spreadsheet. No heatmaps. No color-coded dashboards. Just numbers a CFO can take to the board.

Deliverables

Three week delivery after event ends. You get:

  • Benchmarks against similar events and sponsors

  • The golden number: verified store arrivals received by a sponsor

  • The CFO view: sales revenue ROI based on sponsorship dollar spend

  • A start-to-finish forensic view of the event audience

  • A sponsorship overall performance score

  • Market Index: standing within event footprint

This is data. Better than a bunch of photos. Better than talking about a vibe. Better than a thank you message. This is what turns a sponsorship from a donation into a utility.

You need this to start

  • Five sponsors you want audited.

  • The sponsor physical locations.

The buying process is simple. Get your credit card. And click the button. No long demos. Nothing new to learn. No extra staffing involved.SponsorTruth audits work best for brick and mortar locations and geographically bound event footprints.

Why you should pay attention

I've done this before.I counted the bodies. I fielded and interpreted over 1,700 audience movement surveys. I determined sponsorship opportunities and developed and executed the programs.I built and sold the sponsorship program for the Minnesota Ice Festival at the Vikings' practice field. I took a Montana fairground from $6.2M to $10M in total event sales.I've done this in professional sports stadiums, festivals, fairs and other mass gatherings.If you're still doing what you've always done, you're going to need proof soon. I'm just telling you now instead of later.

One Last Thing

This is your evidence to secure the budget. It proves your audience's true impact.To your sponsors.To your CFO.Most importantly--to THEIR CFO.

There are five customized sponsor audits included with SponsorTruth's proprietary attribution protocol. These are for the best sponsors. The ones it would hurt to lose.Unused credits: Roll over to next season.The total one-time price is $5,000.

Still have questions? Ask here.